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Graphic Design
Of course, "Art" Advertising has an art department. Our freindly staff can help you with everything from typesetting a simple form to designing a logo and making sure all your printed pieces convey a consistent, high quality message.

Call today to find out how our creative services can benefit your company.

Guidelines for submitting art:

Thank you for choosing Art Advertising, Inc. for your printing needs. We have a full service graphic arts department using the latest digital technology available to assist you in any layout and design work you may need. If you choose to submit electronic art, please refer to the following guidelines.

Electronic Art:
 

Native Applications: Macintosh and PC Compatible

Adobe®
Illustrator®		 CS3 Save as EPS
Convert all Text to Outlines
Adobe®
Photoshop®		 CS3 Save as TIFF, JPEG, or Bitmap
Please contact our art department for specifications.
Adobe®
Indesign®		 CS3 Convert all Text to Outlines
Adobe®
PDF®		 Version 6.0 Convert all Text to Outlines

For Applications not listed above, including applications which do not have a Machintosh equivalent, please provide an EPS file of the document. Due to the occasional need to edit artwork, we request all art be supplied as a vector image saved as an EPS file. Any files not received in an editable format will be subject to design charges of $60.00 per hour. If you require more information about vector images or eps files, please contact our art department at (870) 935-4042

NOTE: Web site GIF images do not reproduce as a quality image.

Media
  CD or email is preferred. Send email to gailg@artadvertising.com
(please reference your company name in the subject line).
Please, do not send us theonly copy of your file The disk or file could possibly be lost or damaged. A copy of the original is preferred.

Hard Copy
  Include a hard copy of the art work with all specsdetailed.
If art is more than 1 color, please provide color separations.

Proofs
 

Proofs are faxed for approval on all jobs. Estimated turnaround time does not begin until a signed proof approval is received.

  • Color Paper Proof: Minimum $5.00 (color not guaranteed accurate)
  • Digital Label Proof: Minimum $10.00 (color not guaranteed accurate)

Fonts
 

NEVER use the stylization palette to alter the font in any way.
Our imagesetter does not recognize these as valid changes to the fonts; therefore, doing this will delay your order.

Macintosh
We output from a Macintosh computer system. To guarantee your font match, send all the screen and printer fonts used in your file. Please use Macintosh Adobe Type 1 or Postscript fonts. Or, using your illustration program, convert all text "to curves" or "create outlines" in your files. We cannot accept TrueType fonts.

PC Compatible
We output from a Macintosh computer system. When Macintosh fonts are substituted for PC fonts, they may differ somewhat. To avoid this variance, we recommend that you use your illustration program to convert all text "to curves" or "create outlines" in your files. If you are unable to convert text in your files, please contact our art department for possible font substitutions.

Margins
 
Offset Printed Materials
General setup should allow at least .5" from top and .25" from all other sides.
Business Cards
Allow .1875" on all sides
Envelopes
Allow .375" on all sides
Letterheads
Allow at least .5" at top and .25" on sides and bottom.
Manuals
Allow .5" at top and sides (including gutter) and .25" at bottom.
Screen Printed Decals
Labels should have at least .125" between any text or graphic elements and the edge of the decal.
Flexo Printed Decals
Labels should have at least .125" between any text or graphic elements and the edge of the decal.
Full Bleeds
Can be printed in some cases at an additional charge.

Colors
 
  • Use only spot colors. Covert all black text to 100% black (not CMYK).
  • If a color match is required, please provide PMS or Pantone® color number.
  • If a PMS or Pantone® color number is not provided we cannot guarantee color match.

If your files require special attention to change or correct any of the elements listed above, and we are easily able to make the necessary changes, we will do so. Anything more involved may be subject to art charges of $60.00 per hour.

HELP: If you have any questions about what type of art to send, what graphics applications we support, or how to compress files to send to us, please contact our art department (870) 935-4042.